I help companies and other organisations build attractive brands.
Most brand strategists and designers work with fluffy metaphors such as “DNA”, “essence” and “personality.” This approach is not science-based and can easily result in misguided strategic trajectories. I have developed a comprehensive and effective model for brand building, Construct™.
Construct™ is based on decades of international design experience and academic research into knowledge fields such as anthropology, semiotics, aesthetics and business strategy theories. The Construct™ model allows us to work together with a clear creative and strategic intent for your brand.
The ambition is always to build:
We will start our shared journey with a workshop to explore the Construct™ model together. This enables us to work within a shared vision going forward.
If you take your brand seriously - let's talk.